5. Strategies for Retaining Skilled Workers in the MAS Holdings in Sri Lanka
A positive and
supportive work environment is fundamental to employee retention. MAS Holdings
places a strong emphasis on creating a workplace culture that fosters respect,
diversity, and inclusivity. The company’s commitment to a harassment-free and
safe working environment has been pivotal in retaining talent. Further, MAS
Holdings recognizes the importance of work-life balance and offers flexible
working conditions where possible, which significantly contributes to job
satisfaction and employee retention (Perera, 2019).
Compensation is a
critical factor in retaining skilled workers. MAS Holdings ensures its
compensation packages are competitive and commensurate with the skill levels
and experience of its employees. Beyond monetary compensation, the company
offers comprehensive benefits, including health care, insurance, and retirement
plans, acknowledging the importance of financial and health security to its
workforce (Jayawardena & Yap, 2020).
Providing clear career
paths and growth opportunities is a cornerstone of MAS Holdings’ strategy to
retain skilled employees. The company invests in extensive training and
development programs, enabling workers to enhance their skills and progress
within the organization. By promoting from within, MAS Holdings motivates its
employees to pursue long-term careers with the company, reducing the likelihood
of turnover due to stagnation or lack of advancement opportunities (Rajapaksa
& Kumara, 2020).
Recognizing and
rewarding employees for their contributions is a key aspect of MAS Holdings’
retention strategy. The company has implemented performance-based reward
systems that acknowledge individual and team achievements. Such recognition not
only boosts morale but also encourages a culture of excellence and continuous
improvement, leading to higher levels of employee satisfaction and loyalty
(Fernando, 2021).
- Employee Engagement and Participation
Engaging employees in
decision-making processes and valuing their input is crucial for retention. MAS
Holdings practices an open-door policy, encouraging employees to share ideas,
suggestions, and concerns. This inclusive approach fosters a sense of ownership
and belonging among the workforce, making them feel valued and an integral part
of the company’s success (Silva & Perera, 2022).
- Fostering a Sense of Purpose
MAS Holdings
understands that employees are more likely to stay with an organization if they
find meaning and purpose in their work. The company’s commitment to
sustainability, ethical practices, and community engagement resonates with many
of its employees, aligning their personal values with the corporate mission.
This sense of purpose is a powerful motivator for employee retention, as it
cultivates a deeper connection to the organization and its goals (Perera &
Silva, 2021).
- Conclusion
Retaining skilled workers in the competitive apparel industry requires a multifaceted approach, as demonstrated by MAS Holdings. Through its strategic focus on creating a positive work environment, offering competitive compensation, providing growth opportunities, recognizing achievements, engaging employees, and fostering a sense of purpose, MAS Holdings has successfully managed to retain its skilled workforce. These strategies not only contribute to the company’s operational efficiency and innovation but also serve as a model for other organizations facing similar challenges.
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Perera, H. (2019). Workplace Practices and Their Impact on Employee Retention in the Sri Lankan
Apparel Sector. Colombo Business Journal, 10(1), 95-110.
Perera, H., &
Silva, M. (2021). Corporate Social Responsibility and Its Impact on Employee
Retention in Sri Lanka. International Journal of Corporate Social
Responsibility, 6(1), 22-33.
Rajapaksa, D., &
Kumara, P.A.S. (2020). Career Development Opportunities and Employee Retention
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22(3), 213-229.
Silva, M., &
Perera, H. (2022). The Role of Employee Engagement in Retaining Talent in the
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This article provides an excellent exploration of MAS Holdings' comprehensive strategies to retain skilled workers, highlighting its commitment to creating a supportive work culture, competitive compensation, and career development opportunities. The clear, strategic approach serves as a valuable blueprint for other companies in the apparel industry. Well articulated!
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